AV3 News

IBC 2014 Overview Posted over 5 years ago by Simon Day - Posted in General

In a weeks time Amsterdam will play host to IBC 2014, the annual conference and exhibition for pretty much everything under the sun related to digital content, including electronic media, entertainment and technology.

We're going to give you a rundown of what to expect from IBC, as well as highlight who to look out for at the exhibition for all you vfx artists and editors.

What is it?

For those that aren't familar, IBC is an anually fiftey-thousand plus attended event for professionals in the field of visual/digital entertainment and news content. Visitors can expect to learn about the developments which are shaping the industry, play about with the latest technology, experience never before seen demos and do business in a professional and supportive environment.

IBC is the event not to be missed for everyone involved in the world of content creation, management and delivery.

When is it?

There are two sets of dates to be aware of, depending on what you plan to see.

Conference: 11th - 15th September

Exhibition: 12th - 16th September

Why Attend?

- Learn how new technologies will impact underlying business models and how to adapt to to the advancements to stay competitive.

- Share and discuss ideas with industry leaders and other professionals.

- Examine and learn about cutting-edge ideas, innovations, and technologies to discover what areas of investment will maximise your profits.

- Network with the top minds in the industry; those whose strategic insights are influencing and driving your bottom line agenda and future success

- Increase your depth of knowledge by seeing high profile case studies that demonstrate the success stories and pitfalls to develop new approaches that consequently will improve your business operations.

- Maximise your competitive advantage by investigating key topics that will drive industry progress through 2014 and beyond.

- Identify the potential disruptors to your business and learn how to embrace their promise to keep you ahead of the competition.

The grey area on the map will probably be of most interest to us, as it covers VFX and workflow solutions

Conference Schedule

Friday 12 September: Embracing Change. Technology enabling new opportunities & new challenges

Saturday 13 September: The Impact of New Players. The challenges to the established order

Sunday 14 September: Preparing for the Future. Understanding the nature of possible disruption

Monday 15 September: Key Outcomes & Conclusions. Explaining, inspiring, forecasting

Keynote Talks

Thursday 11 September: Assessing the health of broadcast TV - David Abraham (Channel 4 CEO), Bruce Tuchman, Charlie Vogt, Sam Barnett

Friday 12 September: Transforming TV and Beyond: Google's vision of video for everyone, by everyone and everywhere - Matt Brittin (Google Europe President)

Saturday 13 September: Realities of transformation: How BBC Worldwide is adapting to the new media world - Tim Davie (BBC Worldwide CEO and Director Global)

Sunday 14 September: Television's expanding universe - Professor Brian Cox

Monday 15 September: An odyssey of cinematic innovation - Douglas Trumbull (Trumbull Ventures LLC)

As you can see the keynotes are presented by an impressive lineup of big names (legendary director Douglas Trumbull pictured above)

Exhibition Attendees to look out for

Adobe Systems Ltd

Hall Number: 7 / Stand Number: 7.G27

Adobe needs very little introduction, don't miss them at this years IBC. Here's what they did at last years event.


Hall Number: 7 / Stand Number: 7.D25

Find out about the latest technology and learn how top professionals in film and television are using Autodesk solutions to deliver their best work at a more productive rate. Don't miss product demonstrations and customer presentations of their line of high end software.


Hall Number: 7 / Stand Number: 7.J20

Take a look at how Avid Everywhere is transforming the media industry. Plus get your hands on the latest products, learn about their exciting new services offerings, and discover how Avid Everywhere is can help you capture more value from your media. A live interview with director Robert Rodriguez and Avid's Matt Feury also looks to be a highlight.

As well as being present at IBC, Avid also have Avid Connect Europe 2014 the day before the event starts.

Boris FS

Hall Number: 7 / Stand Number: 7.G43

See their latest releases in action, meet Boris, Peter, Matt, and Steve, ask questions and get answers. They are also giving away BCC Units daily to lucky visitors.

Imagineer Systems

Hall Number: 7 / Stand Number: 7.K29

Visit Imagineer Systems at stand 7.K29 for hands-on demonstrations of the recently released mocha pro 4, which features a brand new stereoscopic 3D workflow, Python scripting support, Adobe Premiere support, customizable keyboard shortcuts, new exports and format handling, and more improvements for visual effects and post-production facilities.

Attendees to the show can also get a sneak preview of the soon-to-be-released mocha Pro v4.1, plus hear from visual effects artists using mocha in their daily workflows.


Hall Number: 7 / Stand Number: 7.C12

Telestream will be introducing new products and enhancements to existing tools, including the addition of powerful new live video production capabilities for media professionals for Wirecast – Telestream’s live streaming production software. Enhancements to Telestream’s Episode which provides high-quality video transcoding for the entire digital post-production workflow – will include support for AS11 MXF, closed caption input and output, and integration with Adobe Premiere Pro, which enables export directly out of Adobe Premiere Pro to all formats available in Episode.

Telestream will also be participating in two conferences on the Friday.

We'll keep you updated with more info on IBC 2014 as it comes in.


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