AV3 News

GenArts and The Foundry announced today that they have entered into a strategic alliance. Posted about 8 years ago by Adam Knight - Posted in General

GenArts and The Foundry announced today that we have entered into a strategic alliance. There are three components to the alliance:  

  • GenArts has acquired the Tinder and Tinderbox business from The Foundry. GenArts will immediately assume all development, sales, marketing and customer support of Tinder and Tinderbox.
  • GenArts and The Foundry will collaborate to more closely synchronize the development of GenArts plug-ins and the Nuke host platform to fully maximize the functionality and customer value of each company's future products.
  • GenArts will become the flagship partner in The Foundry's new third-party partner program for Nuke. As such, GenArts will have an exclusive co-marketing relationship with The Foundry as a provider of visual effects plug-ins for Nuke and Nuke customers will have, over the coming months, the option to install trial versions of GenArts plug-ins on initial installation.

What does this mean to you?

 

GenArts' acquisition of The Foundry's Tinder and Tinderbox business allows both companies to focus on delivering best of breed product portfolios to the industry.  They hope this will be another significant step toward facilitating your ability to standardize on a more optimized portfolio of tools from GenArts.

The collaboration component of the alliance is designed to maximize the value of your entire compositing solution by more closely aligning the development of GenArts' plug-ins with the Nuke host platform. Customers will benefit from a more tightly integrated solution that effectively exploits the strengths of each component. This collaboration is a natural extension of the work the two companies have done together as founding members of the Open Effects Association and creators of the OFX programming interface.

For more information on the alliance between GenArts and The Foundry please view the press release and FAQ.

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