AV3 News

Boris FX and GenArts Merger Posted about 3 years ago by Simon Day - Posted in General

Today Boris FX has signed a definitive agreement to acquire GenArts Inc, developers of premium special effects plug-ins.

From Boris FX:

Since 1996, Sapphire effects have been used in at least one of each year’s VFX Oscar-nominated films, and numerous award-winning television shows. Sapphire will continue to be developed and sold in its current form alongside flagship products Boris Continuum Complete™ (BCC) and mocha Pro™, creating the industry’s most powerful complement to applications from Adobe, Apple, Avid, Autodesk, Blackmagic Design and others.

“We are excited to announce this strategic merger and welcome the Sapphire team to the Boris FX/Imagineer group,” says Yamnitsky, founder of Boris FX. “This acquisition makes Boris FX uniquely positioned to serve editors and effects artists with the industry’s leading tools for motion graphics, broadcast design, visual effects, image restoration, motion tracking and finishing — all under one roof.

“Equally impressive is the team behind the technology,” continues Yamnitsky. “Key GenArts staff from engineering, sales, marketing and support will join our Boston office to ensure the smoothest transition for customers. Our shared goal is to serve our combined customer base with useful new tools and the highest quality training and technical support.”

From GenArts:

Gary Oberbrunner, Chief Scientist and VP of Engineering at GenArts had the following to say,

"I'm excited about what a combined Boris FX/Imagineer/GenArts company can create. We are impressed with the collaborative integration of mocha technology in the recent BCC10 release and look forward to exploring similar technology sharing and product improvement opportunities." 

"All of us share a passion for innovation, quality and creativity. Combining resources and knowledge, and working with our amazing customers, will enable us not just to continue the pace of innovation we've had separately, but to move even faster, creating entirely new effects, tools and combinations to delight our users.” 

Oberbrunner will join the Boris FX senior management team as Chief Technical Officer for the combined group.

If you're at IBC you can meet with teams from both GenArts and Boris FX and preview the latest new products and technology for professional post-production.

Boris FX/Imagineer can be found at Booth 7.K29 and GenArts at Booth 7.J05.

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